Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?
Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
Offering tips for how to be effective at the strategic elements and how to manage multiple tactical tasks, every concept is designed to be actionable as soon as you return to the office.
Who should attend?Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
Titles routinely seen in the seminar include product manager, technical product manager, product marketing manager and market/industry manager. Directors and executive leadership of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.
Seminar fees$1,595 US per person for the 2-day Practical Product Management seminar.
$2,195 US per person for the 2-day Practical Product Management with the 1-day Requirements That Work seminars.
LocationGrand Hyatt Atlanta
Launching a product is more than following a simple checklist. A successful product launch is the culmination of many, carefully planned steps by a focused, coordinated team. Even good products can fail because of organizational issues, misunderstanding of roles and responsibilities, and a lack of a strategic approach to guide a launch.
Register for Product Launch Essentials
LocationDoubletree Guest Suites Raleigh/Durham
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