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• Pragmatic Marketing Seminars in Atlanta, GA: Practical Product Management and Requirements That Work

  • Start
    September 13, 2010
  •  
    08:30 AM
  • End
    September 15, 2010
  •  
    04:30 PM
  • Location
    Atlanta, GA

  September 13-15 in Atlanta, GA

  Practical Product Management and Requirements That Work
  

  Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?

  Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
  

  Offering tips for how to be effective at the strategic elements and how to manage multiple tactical tasks, every concept is designed to be actionable as soon as you return to the office. 

  Who should attend?
  Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
  

  Titles routinely seen in the seminar include product manager, technical product manager, product marketing manager and market/industry manager. Directors and executive leadership of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.

  Seminar fees
  $1,595 US per person for the 2-day Practical Product Management seminar.
  

  $2,195 US per person for the 2-day Practical Product Management with the 1-day Requirements That Work seminars.

  Register for Practical Product Management and Requirements That Work

  Location
  Grand Hyatt Atlanta

  Show details
• Pragmatic Marketing Seminars in Montreal, QC Canada: Practical Product Management and Requirements That Work

  • Start
    September 13, 2010
  •  
    08:30 AM
  • End
    September 15, 2010
  •  
    04:30 PM
  • Location
    Montreal, QC Canada

  September 13-15 in Montreal, QC Canada

  Practical Product Management and Requirements That Work
  

  Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?

  Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
  

  Offering tips for how to be effective at the strategic elements and how to manage multiple tactical tasks, every concept is designed to be actionable as soon as you return to the office. 

  Who should attend?
  Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
  

  Titles routinely seen in the seminar include product manager, technical product manager, product marketing manager and market/industry manager. Directors and executive leadership of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.

  Seminar fees
  $1,595 US per person for the 2-day Practical Product Management seminar.
  

  $2,195 US per person for the 2-day Practical Product Management with the 1-day Requirements That Work seminars.

  Register for Practical Product Management and Requirements That Work

  Location
  Hilton Montreal Bonaventure

  Show details
• Pragmatic Marketing Seminar in San Francisco, CA: Effective Product Marketing

  • Start
    September 20, 2010
  •  
    08:30 AM
  • End
    September 21, 2010
  •  
    04:30 PM
  • Location
    San Francisco (Burlingame), CA

  September 20-21 in San Francisco, CA

  Effective Product Marketing
  

  Is your product marketing plan just a list of tactical activities? Are constant requests from Sales dominating your time and resources?
  
  The Effective Product Marketing seminar explores the outbound marketing roles, priorities and processes that characterize market-driven technology companies. Learn how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. 

  Who should attend?
  Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications. You should attend if you are responsible for planning or execution of programs and tools that build market share in technology markets.
  
  Seminar fees
  $1,595 US for the 2-day Effective Product Marketing seminar.

  Register for Effective Product Marketing
  

  Location
  San Francisco Airport Marriott

  Show details
• Pragmatic Marketing Seminar in Raleigh (Durham), NC: Product Launch Essentials

  • Start
    September 22, 2010
  •  
    08:30 AM - 04:30 PM
  • Location
    Raleigh (Durham), NC

  September 22 in Raleigh (Durham), NC

  Product Launch Essentials
  

  Launching a product is more than following a simple checklist. A successful product launch is the culmination of many, carefully planned steps by a focused, coordinated team. Even good products can fail because of organizational issues, misunderstanding of roles and responsibilities, and a lack of a strategic approach to guide a launch.

  Product Launch Essentials™ teaches how to plan and execute a successful product launch grounded in launch goals, proven launch strategies, operational readiness and cross-functional alignment
  
  Who should attend?
  Product marketing managers, launch managers, product managers with product launch responsibilities.
  
  Seminar fees 
  $995 US for the Product Launch Essentials seminar.

  Register for Product Launch Essentials
  

  Location
  Doubletree Guest Suites Raleigh/Durham
  

  Show details
• Pragmatic Marketing Seminars in San Francisco (Burlingame), CA: Practical Product Management and Requirements That Work

  • Start
    September 27, 2010
  •  
    08:30 AM
  • End
    September 29, 2010
  •  
    04:30 PM
  • Location
    San Francisco (Burlingame), CA

  September 27-29 in San Francisco (Burlingame), CA

  Practical Product Management and Requirements That Work
  

  Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?

  Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
  

  Offering tips for how to be effective at the strategic elements and how to manage multiple tactical tasks, every concept is designed to be actionable as soon as you return to the office. 

  Who should attend?
  Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
  

  Titles routinely seen in the seminar include product manager, technical product manager, product marketing manager and market/industry manager. Directors and executive leadership of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.

  Seminar fees
  $1,595 US per person for the 2-day Practical Product Management seminar.
  

  $2,195 US per person for the 2-day Practical Product Management with the 1-day Requirements That Work seminars.

  Register for Practical Product Management and Requirements That Work

  Location
  San Francisco Airport Marriott

  Show details
• Pragmatic Marketing Seminars in Minneapolis, MN: Practical Product Management and Requirements That Work

  • Start
    September 27, 2010
  •  
    08:30 AM
  • End
    September 29, 2010
  •  
    04:30 PM
  • Location
    Minneapolis, MN

  September 27-29 in Minneapolis, MN

  Practical Product Management and Requirements That Work
  

  Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?

  Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
  

  Offering tips for how to be effective at the strategic elements and how to manage multiple tactical tasks, every concept is designed to be actionable as soon as you return to the office. 

  Who should attend?
  Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
  

  Titles routinely seen in the seminar include product manager, technical product manager, product marketing manager and market/industry manager. Directors and executive leadership of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.

  Seminar fees
  $1,595 US per person for the 2-day Practical Product Management seminar.
  

  $2,195 US per person for the 2-day Practical Product Management with the 1-day Requirements That Work seminars.

  Register for Practical Product Management and Requirements That Work

  Location
  Radisson Plaza Hotel Minneapolis

  Show details
• Pragmatic Marketing Seminars in New York, NY: Practical Product Management and Requirements That Work

  • Start
    October 04, 2010
  •  
    08:30 AM
  • End
    October 06, 2010
  •  
    04:30 PM
  • Location
    New York, NY

  October 4-6 in New York, NY

  Practical Product Management and Requirements That Work
  

  Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?

  Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
  

  Who should attend?
  Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
  

  
  Register for Practical Product Management and Requirements That Work

  Location
  Omni Berkshire Placewntown

  Show details
• Pragmatic Marketing Seminars in Chicago, IL: Practical Product Management and Requirements That Work

  • Start
    October 04, 2010
  •  
    08:30 AM
  • End
    October 06, 2010
  •  
    04:30 PM
  • Location
    Chicago, IL

  October 4-6 in Chicago, IL

  Practical Product Management and Requirements That Work
  

  Are you new to Product Management and don't know where to start? Does your Product Management function need more structure and process?

  Emphasizing market-driven techniques, this two-day Practical Product Management or three-day (with Requirements That Work) seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework.
  

  Who should attend?
  Regardless of title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.
  

  
  Register for Practical Product Management and Requirements That Work

  Location
  Crowne Plaza Avenue Chicago Downtown

  Show details
• Pragmatic Marketing Seminar in Chicago, IL: Effective Product Marketing

  • Start
    October 06, 2010
  •  
    08:30 AM
  • End
    October 07, 2010
  •  
    04:30 PM
  • Location
    Chicago, IL

  October 6-7 in Chicago, IL

  Effective Product Marketing
  

  Is your product marketing plan just a list of tactical activities? Are constant requests from Sales dominating your time and resources?
  
  The Effective Product Marketing seminar explores the outbound marketing roles, priorities and processes that characterize market-driven technology companies. Learn how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. 

  Who should attend?
  Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications. You should attend if you are responsible for planning or execution of programs and tools that build market share in technology markets.
  
  Seminar fees
  $1,595 US for the 2-day Effective Product Marketing seminar.

  Register for Effective Product Marketing
  

  Location
  Crowne Plaza Avenue Chicago Downtown

  Show details
• Pragmatic Marketing Seminar in San Diego, CA: Effective Product Marketing

  • Start
    October 18, 2010
  •  
    08:30 AM
  • End
    October 19, 2010
  •  
    04:30 PM
  • Location
    San Diego, CA

  October 18-19 in San Diego, CA

  Effective Product Marketing
  

  Is your product marketing plan just a list of tactical activities? Are constant requests from Sales dominating your time and resources?
  
  The Effective Product Marketing seminar explores the outbound marketing roles, priorities and processes that characterize market-driven technology companies. Learn how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. 

  Who should attend?
  Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications. You should attend if you are responsible for planning or execution of programs and tools that build market share in technology markets.
  
  Seminar fees
  $1,595 US for the 2-day Effective Product Marketing seminar.

  Register for Effective Product Marketing
  

  Location
  Hilton San Diego Del Mar

  Show details
• Pragmatic Marketing Seminar in San Francisco, CA: Living in an Agile World

  • Start
    December 16, 2010
  •  
    08:30 AM - 04:30 PM
  • Location
    San Francisco, CA

  December 16 in San Francisco, CA

  Living in an Agile World
  

  How can you ensure an Agile development team remains aligned to company strategy and market needs? No matter how agile Development is, you'll never build a successful product if the work being done isn’t focused on building products people want to buy.

  Living in an Agile World teaches that product managers are responsible for defining requirements and maintaining the product backlog, but how should they be expressed in Agile? What artifacts are necessary? Which meetings are mandatory? What’s a burn-down chart and who creates it? And where do these requirements originate anyway?

  Who should attend?
  Product managers, product owners and key members of the development team.
  
  Seminar fees
  $995 US per person.
  

  Register for Living in an Agile World

  Location
  San Francisco Airport Marriott

  Show details