Go-to-Market (Product Marketing)

Upcoming events

• Pragmatic Marketing Seminar in San Francisco, CA: Effective Product Marketing

  • Start
    September 20, 2010
  •  
    08:30 AM
  • End
    September 21, 2010
  •  
    04:30 PM
  • Location
    San Francisco (Burlingame), CA

  September 20-21 in San Francisco, CA

  Effective Product Marketing
  

  Is your product marketing plan just a list of tactical activities? Are constant requests from Sales dominating your time and resources?
  
  The Effective Product Marketing seminar explores the outbound marketing roles, priorities and processes that characterize market-driven technology companies. Learn how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. 

  Who should attend?
  Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications. You should attend if you are responsible for planning or execution of programs and tools that build market share in technology markets.
  
  Seminar fees
  $1,595 US for the 2-day Effective Product Marketing seminar.

  Register for Effective Product Marketing
  

  Location
  San Francisco Airport Marriott

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• Pragmatic Marketing Seminar in Raleigh (Durham), NC: Product Launch Essentials

  • Start
    September 22, 2010
  •  
    08:30 AM - 04:30 PM
  • Location
    Raleigh (Durham), NC

  September 22 in Raleigh (Durham), NC

  Product Launch Essentials
  

  Launching a product is more than following a simple checklist. A successful product launch is the culmination of many, carefully planned steps by a focused, coordinated team. Even good products can fail because of organizational issues, misunderstanding of roles and responsibilities, and a lack of a strategic approach to guide a launch.

  Product Launch Essentials™ teaches how to plan and execute a successful product launch grounded in launch goals, proven launch strategies, operational readiness and cross-functional alignment
  
  Who should attend?
  Product marketing managers, launch managers, product managers with product launch responsibilities.
  
  Seminar fees 
  $995 US for the Product Launch Essentials seminar.

  Register for Product Launch Essentials
  

  Location
  Doubletree Guest Suites Raleigh/Durham
  

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• Pragmatic Marketing Seminar in Chicago, IL: Effective Product Marketing

  • Start
    October 06, 2010
  •  
    08:30 AM
  • End
    October 07, 2010
  •  
    04:30 PM
  • Location
    Chicago, IL

  October 6-7 in Chicago, IL

  Effective Product Marketing
  

  Is your product marketing plan just a list of tactical activities? Are constant requests from Sales dominating your time and resources?
  
  The Effective Product Marketing seminar explores the outbound marketing roles, priorities and processes that characterize market-driven technology companies. Learn how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. 

  Who should attend?
  Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications. You should attend if you are responsible for planning or execution of programs and tools that build market share in technology markets.
  
  Seminar fees
  $1,595 US for the 2-day Effective Product Marketing seminar.

  Register for Effective Product Marketing
  

  Location
  Crowne Plaza Avenue Chicago Downtown

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• Pragmatic Marketing Seminar in San Diego, CA: Effective Product Marketing

  • Start
    October 18, 2010
  •  
    08:30 AM
  • End
    October 19, 2010
  •  
    04:30 PM
  • Location
    San Diego, CA

  October 18-19 in San Diego, CA

  Effective Product Marketing
  

  Is your product marketing plan just a list of tactical activities? Are constant requests from Sales dominating your time and resources?
  
  The Effective Product Marketing seminar explores the outbound marketing roles, priorities and processes that characterize market-driven technology companies. Learn how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. 

  Who should attend?
  Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications. You should attend if you are responsible for planning or execution of programs and tools that build market share in technology markets.
  
  Seminar fees
  $1,595 US for the 2-day Effective Product Marketing seminar.

  Register for Effective Product Marketing
  

  Location
  Hilton San Diego Del Mar

  Show details