Are You an Expert?Today, people who manage people are called Directors and people who manage ′things′ are called Managers. In effect, the term manager can be equated with expert. If we changed the word ″manager″ to ″expert,″ would titles still hold up?
Segmenting Customers: cutting the market into slicesSegmentation is used to get an up close view of the market. Based on categorizing customers with specific characteristics, segmentation can offer deep insight about an industry and the companies within that industry. So how do you get started?
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Living in an Agile WorldWhat role does a product manager play in an Agile environment? How can you ensure Agile development remains aligned to company strategy and market needs? Pragmatic Roadmapping (available online)Do you need a way to communicate product plans and strategy to multiple audiences? How do you deliver the right products, not just the most features? Product Launch EssentialsDo you focus product launch efforts on deliverables rather than results? Are all your launches exactly the same? With the sames goals and outcomes? Practical Product Management Are you new to product management and don't know where to start? Do you find yourself buried in tactical activities with no time for strategic planning? Does your product management function need more structure? Requirements That WorkDo you have an effective methodology for defining products? Are project dates slipping? Effective Product MarketingIs your marketing plan just a list of tactical activities? Are your priorities always changing? Do you know how to measure ROI for your programs? New Rules of MarketingAre you leveraging the full potential web-based communication offers your business? Do you continue to rely on "old school" advertising that fails to deliver? Are you speaking to your customers with words they use or your own meaningless gobbledygook? Executive BriefingAre you unclear about the strategic role product management and marketing can provide for your company? Do your product management and marketing teams need structure around their roles and responsibilities? Onsite SeminarsOnsite training at your office, gives your entire team the ability to discuss the challenges and opportunities they face.
Living in an Agile WorldWhat role does a product manager play in an Agile environment? How can you ensure Agile development remains aligned to company strategy and market needs?
Pragmatic Roadmapping (available online)Do you need a way to communicate product plans and strategy to multiple audiences? How do you deliver the right products, not just the most features?
Product Launch EssentialsDo you focus product launch efforts on deliverables rather than results? Are all your launches exactly the same? With the sames goals and outcomes?
Practical Product Management Are you new to product management and don't know where to start? Do you find yourself buried in tactical activities with no time for strategic planning? Does your product management function need more structure?
Requirements That WorkDo you have an effective methodology for defining products? Are project dates slipping?
Effective Product MarketingIs your marketing plan just a list of tactical activities? Are your priorities always changing? Do you know how to measure ROI for your programs?
New Rules of MarketingAre you leveraging the full potential web-based communication offers your business? Do you continue to rely on "old school" advertising that fails to deliver? Are you speaking to your customers with words they use or your own meaningless gobbledygook?
Executive BriefingAre you unclear about the strategic role product management and marketing can provide for your company? Do your product management and marketing teams need structure around their roles and responsibilities?
Onsite SeminarsOnsite training at your office, gives your entire team the ability to discuss the challenges and opportunities they face.
The Best Creativity Technique Known to MankindWant to know a technique for truly breakthrough thinking? Sounds like a cheesy affiliate commercial but there’s no catch here.
Marketing Lessons from the Grateful DeadWho could have known the Grateful Dead's business and marketing models would be the envy of the culture they fought so hard to change.
Living in an Agile WorldWhat role does a product manager play in an Agile environment? How can you ensure Agile development remains aligned to company strategy and market needs? Pragmatic Roadmapping (available online)Do you need a way to communicate product plans and strategy to multiple audiences? How do you deliver the right products, not just the most features? Product Launch EssentialsDo you focus product launch efforts on deliverables rather than results? Are all your launches exactly the same? With the sames goals and outcomes? Practical Product Management Are you new to product management and don't know where to start? Do you find yourself buried in tactical activities with no time for strategic planning? Does your product management function need more structure? Requirements That WorkDo you have an effective methodology for defining products? Are project dates slipping? Effective Product MarketingIs your marketing plan just a list of tactical activities? Are your priorities always changing? Do you know how to measure ROI for your programs? Executive BriefingAre you unclear about the strategic role product management and marketing can provide for your company? Do your product management and marketing teams need structure around their roles and responsibilities? Onsite SeminarsOnsite training at your office, gives your entire team the ability to discuss the challenges and opportunities they face.
ProductCamp Best PracticesProductCamps are taking the world by storm and have sprouted up in Silicon Valley, Austin, Toronto, Amsterdam, Sydney and more. If you haven’t participated in one, you might wonder what all the fuss is about. If you have participated, you already know!
Auditing Product Management in Early-Stage CompaniesHow do you deal with the “mess” of moving targets and reference points? The tool that has not been broadly used but can be of great help is the product management audit. What is a product management audit?
Is Product Management Needed in a Software StartupWhat are the benefits that product management can bring to the table during the early days of a fledging business? Let’s look at the typical genesis of a startup company and what transpires between start and first release of the product.
How Many Data Points Do You Really Need?Because statistics teach us about minimum confidence levels, confidence intervals, and margins of error, people often struggle with the idea they can start leveraging the data from their win/loss program from the very first data point.
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